How We Got Started
An entrepreneur had the opportunity to demonstrate a product, the name of which, implied it had a specific purpose. As such brand name only attracted consumers that had a very specific need.
Although the light weight telescopic wand with water flow technology had many applications, for both in the home and outside the home, the common theme was that people generally wanted to avoid ladders due to the some 500K injures per year in the USA.
Hence Ladder Be Gone became the obvious choice for the brand name for a line of telescopic wand with water flow technology, extension poles and accessories.